Glossary

A quick reference for key terms and concepts used throughout YESS AI SDR.

A

AI Personalization

Approval (Approval Mode)

Audience

B

Bounce

Blocked Lead

C

Campaign

Call-to-Action (CTA)

Channel

Connection Request

D

Daily Enrollment

Draft

E

Engagement

Enrollment

F

Follow-up

I

Icebreaker

ICP (Ideal Customer Profile)

InMail

Insight

L

Lead

Lead Status

M

Messaging Guidance

Monthly Quota

Multi-Channel Outreach

O

Open Rate

Outreach

P

Pending Approval

Personalization

Pitch Elements

R

Reply Rate

Reply Sentiment

S

Sequence

Sequence Strategy

Seniority

T

Tone

Touchpoint

W

Wait Period

Quick Reference Table

Term	Definition
Campaign	An automated outreach program targeting a specific audience
Lead	An individual prospect enrolled in your campaign
Engagement	A single outreach action (email, LinkedIn message, etc.)
Sequence Strategy	A pre-defined multi-step outreach cadence
ICP	Ideal Customer Profile—your targeting criteria
Enrollment	Adding leads to a campaign (~20/day pacing)
Monthly Quota	Maximum leads enrolled per billing period
AI Personalization	Automatic research and message customization
Icebreaker	Personalized opening line based on AI research
Channel	Communication method (Email or LinkedIn)
Approval	Review step before engagements are sent
Reply Sentiment	Classification of lead responses (positive/neutral/negative)

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