That's a myth we tell ourselves. A convenient fiction.
In the enterprise, there's only the committee. A committee of dozens. A committee of whispers, agendas, and crossed arms.
The person who loves you. The person who is threatened by you. The person who is on vacation. The person you've never even heard of who can kill the whole thing with a single email.
Your spreadsheet is a list of ghosts. Your CRM is a history book. Both are records of what was, not what is.
You're flying blind, but you pretend it's a strategy.
That's why the deal dies. Not because of your price or your features. It dies from a thousand tiny paper cuts in meetings you weren't invited to. It dies of silence.
What if you could see the network? Not the org chart, but the real map. The map of trust. The map of influence.
What if you could see the conversation, the entire conversation, instead of just one part of it?
When you can see it, you can serve it. You can connect the dots. You can find the broken link, the unheard voice, the hidden fear.
This isn't about tracking people. It's about understanding the system.
This isn't about command and control. It's about orchestration. Seeing the music, not just the players.
That's the work.
Making the chaos make sense. Turning the noise into a symphony.
